IFA Chicago's Producer Survey Report

At the core of IFA Chicago is our mission to provide the community and resources needed to build a diverse and sustainable industry of independent content creators. We believe that producers are integral to that mission and, in developing programming for them, felt that it was important to understand the specific needs of Chicago’s independent producers. This led us to develop and launch the Chicago Producer Survey in February 2021.

The survey, completed by 110 producers, was open to Chicago-based producers working in all mediums and formats. The questions asked related to producers' affinity for the position, their understanding of the different facets of producing, level of experience, obstacles, areas for possible impact and demographic information.

The report will provide an analysis of Chicago’s producers from three angles: who they are, what they know and what they need. The results give us an understanding of the demographics of the producing community, their level of experience, the obstacles they face, and what their needs are.